Along with the Sakura tree’s magical blossoming season, The Peninsula’s Sakura blossom inspired collection of pastries needed to be marketed in a way suitable hold attention and to bloom in peoples minds. Additional to the marketing strategy, we also set about drawing people to both the online boutique and the Peninsula’s main website. We illustrated a marketing campaign made up of tangible postcards, digital postcards and an interconnected competition. The creative idea was to illustrate the blossom flower along with the hotel and its pastries on cards, yet leaving blank components to the illustration for people to fill in themselves. These would also outline an adjoining competition. As the Sakura Blossoming season is most famous in Japan, a competition was created to win accommodation within The Peninsula Japan. The digital postcard was for persons to digitally colour and add to our illustration with a chance to win the prize.